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Bieber Fever Trumped by Ticketmaster “No Transfer” Policy

veritix | August 25, 2010

Bieber fever is sweeping the nation and Justin’s young fans can’t get enough of the pop star.  As many parents are finding out, pulling out their credit cards to treat their children to tickets for the hottest show in town has become more of a hassle than an ease of convenience.  To their astonishment, they are the ones being forced to actually attend the Bieber concert, not their young ones.

Why is this the case?

Because Ticketmaster’s digital offering is non-transferable.  If you use your credit card, you end up having to attend the show.  Ticketmaster’s paperless ticket policy requires the credit card holder to be present at the event with their ID and credit card.  No exchange of giving your credit card to another person is allowed.  Here’s a recent story from an unlucky fan that did not experience convenience with Ticketmaster’s non-transferable paperless platform.

(http://www.ticketnews.com/features/wire/toronto-sun/Canadian-Justin-Bieber-fan-struggles-with-paperless-tickets ).

This is the PERFECT example to illustrate one of the fundamental differences between Ticketmaster and Veritix™.  Our Flash Seats® ticketing system – the only patented, integrated digital ticketing system that provides primary and secondary ticketing services — allows for easy transferability and seat management.  All actions to send seats to another person or party can be done online through a Flash Seats® account.  We’ve said it before and we’ll say it again, it is a very simple process:

1.)    Purchase a ticket online with your credit card.

2.)    Log into your Flash Seats® account and select the “Transfer” button next to your seats.  Type in the recipient’s email address.

3.)    An email is automatically sent to the recipient, prompting them to sign up for a Flash Seats® account . 

4.)    The recipient then adds either a credit card, driver’s license, student ID or other form of electronic ID for entry.

Done.  They show up, they use their credit card, driver’s license, student ID or other form of electronic ID and they are in.  Additionally, if the transferee needs to make changes to an ID, they can do so by logging back into their Flash Seats® account and editing their ID information.  Simplicity and convenience at its finest.

Once more?  Okay…purchase…transfer…sign up for account…add ID.  Done.  The whole process takes about three minutes.

Digital ticketing has taken some criticism and at Veritix we are fighting everyday to make sure people know that there is an option with easy transferability for digital ticketing.  If we can save just one parent a day from forcibly attending a concert, we feel we have done our job.  Bieber fever should be enjoyed by our children, not provide us with a Bieber headache.

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Veritix® and Mile High Music Festival Set Digital Ticketing Record

veritix | August 19, 2010

Last weekend, Veritix™ helped the Mile High Music Festival set a record for most digital tickets used at a single event.  Our Flash Seats® technology processed more than 26,000 tickets sold for the festival held in Denver, CO which featured an amazing lineup of acts including headliners Dave Matthews Band and Jack Johnson.

Frankly, we’re not surprised by the large numbers. Flash Seats® creates a win/win for teams, artists and venues by tying a unique electronic ID to each fan that enters the building that can then be used to create tailored marketing offers that appeal to individual fan preferences. Additionally, fans love the convenience, safety and security they get with digital tickets in general and once you factor in the ease of transferability specific to Flash Seats® it’s no surprise that we’ve seen customer satisfaction ratings of more than 97 percent.

Of course, records were made to be broken, and we expect to break our own records in the near future.  As the industry’s only patent-protected, fully-integrated paperless ticketing platform—Flash Seats® will continue to revolutionize the sports and live entertainment industry and we look forward to keeping you up to speed on our progress.

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